GANs have swiftly evolved to imitate increasingly complex image distributions. However, majority of the developments focus on performance of GANs on balanced datasets. We find that the existing GANs and their training regimes which work well on balanced datasets fail to be effective in case of imbalanced (i.e. long-tailed) datasets. In this work we introduce a novel, theoretically motivated Class Balancing regularizer for training GANs. Our regularizer makes use of the knowledge from a pretrained classifier to ensure balanced learning of all the classes in the dataset. This is achieved via modelling the effective class frequency based on the exponential forgetting observed in neural networks and encouraging the GAN to focus on underrepresented classes. We demonstrate the utility of our regularizer in learning representations for long-tailed distributions via achieving better performance than existing approaches over multiple datasets. Specifically, when applied to an unconditional GAN, it improves the FID from 13.03 to 9.01 on the long-tailed iNaturalist-2019 dataset.